Storm Trysail Club and Margaritaville Holdings today announced that Margaritaville, the global lifestyle brand synonymous with fun and escapism, will be the first presenting sponsor for Block Island Race Week, one of the premier regattas in the U.S. In addition to Margaritaville’s participation in the tent each day during the June 23-28th event, the final race day of the regatta will officially be named “Margaritaville Race Day.”
“Nostalgia and a relaxed atmosphere have always been hallmarks of Storm Trysail’s Block Island Race Week,” says Vice Commodore and Event Chair, Ed Cesare. “This makes the partnership with Margaritaville a natural fit and we welcome their eager involvement. This new relationship will bring a great vibe to the whole regatta, including the revitalized lay day.”
Margaritaville will transform the race tent, transporting sailors into the brand’s laid-back lifestyle. Live entertainment, the centerpiece of the Margaritaville brand, will take place on-site each day, along with exciting Margaritaville-inspired activities and promotions.
Over 115 boats have already registered for a variety of racing – from “Solent Style” (a combination of short course and distance racing) to cruising and one design – the 2019 Block Island Race Week presented by Margaritaville is shaping up to be an exceptionally lively one.
“We are thrilled to bring the Margaritaville state of mind to Block Island Race Week, a famed sailing event already known for its exciting competition and community spirit,” said Tamara Baldanza-Dekker, Margaritaville’s chief marketing officer. “Margaritaville’s partnership with the Storm Trysail Club will bring added relaxation, fun, and camaraderie to competitors, family, and friends on the island.”
Sailors can register and learn more at blockislandraceweek.com.