Coastal‑chic boutique hotel brings laid‑back paradise to North Carolina’s historic waterfront

Compass Hotel by Margaritaville Beaufort opened its doors today, bringing relaxed coastal charm, modern hospitality, and the signature “license to chill” spirit of Margaritaville to one of North Carolina’s most beloved seaside towns. The new boutique hotel sits marina‑front along Taylor Creek, offering guests effortless access to Beaufort’s historic waterfront, local dining, boutique shopping, and ferry departures to some of the Crystal Coast’s most iconic natural wonders.

The hotel features 105 guest rooms, including four studio suites and one harbor suite, blending modern comfort with thoughtful touches inspired by Beaufort’s maritime legacy. Guestrooms feature plush bedding, large windows with harbor or waterfront views, smart TVs with streaming capabilities, coastal décor, and premium tropical‑scented bath amenities.

Compass Hotel Beaufort’s design draws from the town’s nautical heritage and Margaritaville’s easygoing lifestyle, combining soothing ocean blues, sandy neutrals, and natural textures for a relaxed, contemporary feel. The lobby showcases a bright, airy lounge, a curated selection of local artwork, and the signature Compass, highlighting the destination’s unique culture.

Guests can enjoy a wide variety of amenities, including:

• Sunrise at Compass – a daily complimentary breakfast buffet
• Welcome Cabana – all‑day light bites, refreshments, and classic Compass hospitality
• The Backyard – an inviting outdoor social space featuring a resort‑style pool, alfresco dining, shaded seating, and waterfront views
• 5 o’Clock Somewhere Bar & Grill – serving shareable bites, handhelds, salads, grilled entrées, signature margaritas, and a full bar with curated cocktails and wine
• Fitness Center – equipped with free weights and a Peloton bike
• Meeting Space – 800 sq. ft. ideal for small gatherings, retreats, or intimate events
• Seasonal live music to bring the lively, social energy to the waterfront

The hotel’s marina‑front location offers scenic Taylor Creek views and walkable access to Beaufort’s charming downtown. Guests can easily explore top attractions including Cape Lookout National Seashore, Shackleford Banks, the North Carolina Maritime Museum, the Rachel Carson Reserve, and the town’s historic shopping and dining district along Front Street.

Known as one of the state’s oldest and most picturesque coastal communities, Beaufort blends Southern warmth, maritime heritage, and waterfront adventure in a way few destinations can. From the historic Front Street district and scenic harbor views to its famed wild horses, fresh cuisine, and rich culture, Beaufort continues to draw visitors seeking both relaxation and discovery.

“We’re excited to bring the Margaritaville spirit to the beautiful town of Beaufort and look forward to becoming part of this welcoming community,” said Rob Alexandre, General Manager of Compass Hotel Beaufort. “Our team is committed to delivering exceptional service, memorable fun, vibrant experiences, and a true coastal escape for every guest. We can’t wait to see everyone in Beaufort’s newest paradise.”

Compass Hotel Beaufort is proud to support the local community with 50 new jobs and partnerships with area organizations including Cape Carteret Community College, Beaufort Historical Site, Beaufort Wine and Food Festival, Duke Marine Lab, Parker Boats, and others.

To celebrate the grand opening, guests can book the “First Taste of Paradise” offer now through March 31 and stay between February 26 and April 15. Opening day will feature live music from Barefoot Wade at the 5 o’Clock Somewhere Bar & Grill from 4–8 p.m.

To learn more or book, visit www.compasshotelbeaufort.com or call 252‑418‑1499.