Global hospitality brand’s sponsorship coincides with another splash in the Northeast market, the anticipated opening of Margaritaville Resort Times Square this spring
Storm Trysail Club and Margaritaville Holdings today announced that for the second time, Margaritaville, the global lifestyle brand known for escapism and fun, will be the presenting sponsor of the 29th edition of Block Island Race Week, one of the largest and most prestigious big boat regatta in the United States.
“We are elated to be partnering once again with Margaritaville,” says Event Chair, Ray Redniss. “Storm Trysail Club is honored they are continuing to be a part of the iconic tradition that is our 29th Block Island Race Week. Our goals and passions align to create a fun, safe escape for our sailors to kick off their summer.” Redness added, “This event was founded on the idea that it should be more than just a competitive regatta; there has always been an emphasis on fun, camaraderie and an openness to all kinds of boats and crews. The vibe that Margaritaville adds to Race Week is a natural fit.”
In an effort to provide sailors, friends, and families with something to look forward to in 2021, with health and safety at top of mind, Margaritaville will transform the race tent to a relaxing oasis. Attendees will be invited to enjoy the laid-back lifestyle synonymous with Margaritaville, inclusive of food, entertainment, and games – as well as a sampling of casual-luxe offerings featured at the upcoming Margaritaville Resort Times Square, just a daytrip sail from Block Island. The new property is anticipated to open in spring 2021 and will offer exciting promotions and giveaways throughout event week.
“As we look to lift spirits in 2021 and build our presence in the Northeast through the opening of our upcoming Times Square resort, we are thrilled to bring the Margaritaville state of mind back to Block Island Race Week,” shared Tamara-Baldanza-Dekker, Chief Marketing Officer at Margaritaville.
Over 75 boats have already registered to participate in an expanded number of formats from performance cruising to shorter windward-leeward courses, which will accommodate an even wider array of yachts, from families and friends on cruising boats to world-class Grand Prix team