A Shark Tank Spark Ignites a Coastal Dream Partnership

In a vibrant celebration of sun, surf, and the spirit of togetherness, Margaritaville announces its official collaboration with TANDM Surf, a family-founded lifestyle brand creating high-performance products that turn any body of water into a shared adventure. This exciting partnership brings to life a brand-new line of co-branded inflatable boards and floats that fuse fun, function, and the freedom of the ocean.

Perfect for pools, lakes, and chill flatwater days, the Margaritaville x TANDM Surf Floats are thoughtfully designed inflatables that are both durable and travel-ready. Built with ease-of-use in mind, each float inflates quickly and packs down small, so water-lovers can take paradise with them wherever they go.

• Sit-n-Chill Pool Float – A laid-back, comfortable float available in two vibrant colorways ($39).
• Pool Float Hammock – A sling-style lounger that cradles the body, perfect for relaxing ($29).
• Single Tide Rider River & Pool Float – Designed for social sessions with room to lounge ($79).

The Boards collection features inflatable watercrafts made from high-performance dropstitch material. These boards combine exceptional durability with packable portability — so adventure-seekers can surf, paddle, and explore without compromise.

• Stand Up Paddleboard – All-around stability in two fresh colors, perfect for beginners and pros ($699).
• Tandem Bodyboard – The ride-together inflatable bodyboard, available in two new colorways ($299). 

To complete the vibe, the launch includes matching rash guards made in the USA with premium materials that offer both sun protection and style ($99).

The story behind the collaboration is as authentic and refreshing as the products themselves. When the Margaritaville team saw TANDM Surf make waves on the TV show, Shark Tank, they instantly recognized a kindred spirit in the family-owned and operated company based in San Clemente, California. From that moment, the synergy was undeniable.

“TANDM Surf embodies everything Margaritaville stands for,” said Scott Coble, Director of Consumer Products Licensing at Margaritaville. “A passion for bringing people together, a love for the water, and a sense of joy and escape — we saw it all in their pitch, their products, and especially in their founder, Juliette.”

At just 23, Juliette Clark, co-founder and CEO of TANDM Surf, has led the brand with bold creativity and a deep commitment to shared experiences. Inspired by her family’s own love for ocean adventures, Juliette personally designed the new line of Margaritaville x TANDM Surf boards and floats to reflect the harmony between both brands – capturing the essence of playful luxury, coastal relaxation, and togetherness on the water.

“This partnership feels like home,” said Clark. “TANDM is all about tandem experiences, riding waves together, laughing together, floating for hours, and Margaritaville is about celebrating life in that same spirit. We wanted our designs to represent our brands – to feel like a vacation, like you’ve arrived somewhere beautiful with the people you love.”

Whether surfing tandem, lounging on a float, or soaking up the sunshine, the new line invites everyone to embrace the Margaritaville mindset while riding the TANDM wave.

The Margaritaville x TANDM Surf collection is available now at tandmsurf.com as well as at select Margaritaville locations.